[PrintSales] Pricing

[Becky Whatley]

On Sep 20, 2006, at 1:58 PM, Ed wrote:

> and yet there is a big box of "Fruit Loops" at home.

Easy answer:
You go with what you are comfortable with.

For printing that translates to: (As I stated in previous posts) -- you 
work with who you like and are comfortable with.

There's no big mystery here.

My grandfather (bless his heart, rest his soul) used to buy really 
cheap icky jam for, like, a buck. Mostly sugar and water. Should be 
embarrassed to call itself jam! I shell out bucks for Smuckers Real 
Fruit Spread, Blueberry. Something about getting my fruit serving and 
antioxidants. Gramps would roll his eyes, sigh, and lecture me about 
wasting money. I didn't try to convince him otherwise...and I never ate 
his icky "jam"

Realize some will buy on price. Ignore them.
Go after those who don't; who will benefit from their relationship with 
you, and build that relationship.
	Or sell a solution. Or fix their problem. Or save them money. Or help 
them build their own sales. Or add to their bottom line.

Whatever it is you need to do, do that.

I was SOOOOOOO hoping that PrintSales list would NOT FOCUS ON PRICE!!!

	Arrggghhhh.....


Becky Whatley
Quality Printing
2061 Third Street, Suite E
Riverside, CA 92507
Office (951) 784-4100 ext. 22
Fax (951) 682-1274
Becky at QualityPrintingOnline.com
www.QualityPrintingOnline.com