[PrintSales] Introduction - Becky Whatley

[Derek McElvain]

I too am interested.  I've been subscribed to this list since October last
year and have only seen one post that was a test.

I work for a small quick/digital printer and am involved in multiple aspects
of the business. From sales to IT to marketing to production at times, I do
it all.  We have 6.5 people and all sales are done by myself and my boss
(who is also my father-in-law).

I would love to post the first question.  Do others on this list find that
it is worth the expense to belong to networking groups, such as Becky
mentioned, for lead generation.  Do you find that the ROI on them is as good
or better than them than simply cold-calling and other methods.  Also, are
many of you using web-based sales and how does that compare?

Thank You,

Derek McElvain
Superior Imaging Services, Inc.
1001 Second St.
Kalamazoo, MI 49001

phone: 269-349-9741
fax: 269-349-2120 

> From: Becky Whatley <Becky at QUALITYPRINTINGONLINE.COM>
> Reply-To: Discussion List for Printing Sales Professionals
> <printsales at printweb.org>
> Date: Tue, 19 Sep 2006 16:04:19 -0700
> To: <PrintSales at printweb.orgPrintSales@printweb.orgPrintSales at printweb.org>
> Subject: [PrintSales] Introduction - Becky Whatley
> 
> $  $  $  + This is a PrintSales list message. + $  $  $
> 
> So...I'm assuming this list doesn't get the play that others do...
> 
> Would it be a good idea to introduce ourselves, as it relates to our
> position with sales, and go from there?
> 
> I'll start --
> 
> I'm co-owner of my business with my brother and I am the primary sales
> person.
> 
> I rely on a combination of networking thru traditional means (Chamber,
> Kiwanis, community committees, etc) and sales letters / calls based on
> Dave Fellman and Bill Farquharson methods. Jeffrey Gitomer is my sales
> guru and I read everything he writes. My philosophy at work is based on
> his Customer Satisfaction is Worthless; Customer Loyalty is Priceless
> book. I am currently reading his Little Black Book on Networking.
> AWESOME!
> 
> I am mainly a "relationship-building" sales person.
> 
> We're a small shop (4.5 people) in grow-grow-grow mode. Our fiscal year
> ends this month; we are up 15% over last year.
> 
> My goal for this next year is 18% sales growth (I'm a maniac!) and
> moving into more corporate accounts and less "event driven" printing.
> We are moving into a bigger building (that we just bought!) at the end
> of the year so I hope to expand my direct mail services as well.
> 
> I'm interested in specifically sharing ideas about growing sales, owner
> as salesperson, and prospecting. I'd love to see a veteran sales person
> (like Ron or Scott) throw out a "best idea" thread and get some
> discussion going.
> 
> 
> Becky Whatley
> Quality Printing
> 2061 Third Street, Suite E
> Riverside, CA 92507
> Office (951) 784-4100 ext. 22
> Fax (951) 682-1274
> Becky at QualityPrintingOnline.com
> www.QualityPrintingOnline.com
> 
> _______________________________________________
> PrintSales mailing list
> Post: PrintSales at printweb.org
> Info: http://rb.enter.net/mailman/listinfo/printsales
> 
>