[PrintOwners] Quality mailing lists

[Sir Speedy-Havertown]

I was at a seminar recently put on by a direct-mail 
marketing "expert". That's basically all she does for a 
living. Her contention is that no matter the source, we 
should expect that a rented list is going to have 20-30% bad 
names. It is simply impossible for the list companies to 
keep them more accurate due to normal movement of people.

Not certain I agree, but that's what we were told. So, your 
less than 10% return doesn't sound that bad if she's right.


David McBride
Sir Speedy-Havertown
443 West Chester Pike
Havertown, PA
610-789-2685
E-mail:drmcbride at sirspeedy7099.com
http://www.sirspeedy7099.com

To send us a file click:
http://www.sirspeedy.com/Center/FranchiseSelected.asp?FranchiseID=70990&redirect=SendAFile

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----- Original Message ----- 
From: "Craig Dellinger" <craig at newhavenprint.com>
To: "Discussion List for Printing Business Owners Only" 
<printowners at printweb.org>
Sent: Friday, August 01, 2008 7:53 AM
Subject: [PrintOwners] Quality mailing lists


> ***** This is a PrintOwners List Message *****
>
> Good Morning,
> We've done a couple mailings in the last two weeks that 
> have have a fairly high return percentage. Both lists were 
> purchased through Experion. The last one to $250,000+ 
> income households for a few zips. We had 2300+ names and 
> got 200 returned (first class postage). This list was ran 
> through NCOA but still wasn't very high quality. Is there 
> any other companies that have better lists?  Suggestions? 
> Or is this as good as it gets?
>
> Thanks,
> Craig
>
> Craig Dellinger
> President
> New Haven Print & Copy
> 7531 US 930 East
> Fort Wayne, Indiana USA
> Phone: 260.493.3844
> Fax:   260.493.3579
> www.newhavenprint.com
>
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