[PrintOwners] UPS store price war?

[Chuck]

On Apr 7, 2008, at 1:03 PM, Scott Cappel wrote:

> I think it is very tempting for some to compare their pricing to  
> these public offers from Kinko's or UPS store or any other  
> convenience copy outlet because some of your less informed accounts  
> may think they are the same. It is the sales process that should  
> educate said accounts to the differences between the two, and the  
> difference in value.
>
> A Toyota Corolla and a Chevy Corvette are both cars and have four  
> wheels and use gas, but from a performance standpoint they are two  
> different animals.
>
>
> It may pull the price shopper away, but it also takes effort to  
> educate the difference to your good accounts to counter any price  
> objection they may raise because of these marketing efforts in the  
> marketplace.
>
> S.
If I could put the right words in my mouth to say what I mean....
Nahh...I'll just let Scott say it. He hit it head on the nail dead on.




Chuck Pappas
Arlington Swifty Printing
1386 Massachusetts Avenue
Arlington, MA 02476
781-646-8700
www.arlingtonswifty.com
Member: National Association of Quick Printers
Print Industry of New England
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