[PrintOwners] Catching customers errors. (proofing)

[Brad Potter]

All this talk about errors and who is at fault reminds me of one of our best saves.  
The local school district had a meeting, and wanted to change their Mission Statement. For Business cards, letterheads and such. 
 
"Nurturing students, inspiring achievement blah blah blather blather on.
 
It went thru MANY proof stages and was ready to print.  This was THEIR art, a school district remember.  We were having file and font conversion issues, not proofing issues.  
 
When WE noticed that they were really NEUTERING students.   When we called them, we could see the blood drain from their collective faces even over the phone. 
We offered to destroy everything proof wise.  Like signed proofs.   Really wish we had kept a copy.
brad
Printing Services 
somewhere in Washington State.