[PrintOwners] Marketing Ideas
Jen Adelman
homedespot1 at yahoo.com
Fri May 18 08:35:08 EDT 2007
I have a ton of marketing stuff (and it is all quirky
and weird like me -- so there) but I'd be happy to
share it if there was ONE ftp site I could upload it
to. I'm sure it would take me a million years to
organize all of it but it would be a good exercise for
me too. I have dogs and goldfish and flowers and
little girls and ducks and postcards and mousepads and
the usual CRAP.
I rebranding (with the permission of a fellow list
memeber no less) to a superhero theme. (SuperRoller?
ideas welcome)So I am doing all new marketing which I
can't post yet but I can say that Dan Storrar off this
list having seen the supergirl I want to use says she
has a superbutt *grins*.
Anyway. Give me one place to post and I'll make pdf's
and put 'em there.
Jennifer Adelman
Roller (or WHATever) Printing
1233 Siler Road
Santa Fe, NM
87507
--- Greg Weinfurter <pressexpress at bfm.org> wrote:
> ***** This is a PrintOwners List Message *****
>
> Ditto here
>
> G
>
> On May 17, 2007, at 2:55 PM, Steve Gass wrote:
>
> > ***** This is a PrintOwners List Message *****
> >
> > Hello,
> >
> > Can we share marketing ideas and PDF samples
> (flyers, post cards,
> > mailers,
> > etc.) of the ways others are differentiating
> themselves from the
> > low-ballers
> > and Stinko's.
> >
> > I am a direct-to-plate commercial print shop
> (Running 3 presses:
> > Ryobi 3302,
> > 4c 28" and 2c 28") with 6.5 people.
> >
> > We installed a KM 6500 color copier on May 1st and
> have done 23,500
> > impressions with 11,000 being B&W in the first 3
> weeks. We average
> > 6,000
> > copiers per month on a CLC1150 with 2,000 being
> B&W (mostly proofing).
> >
> > Most of this work would have been on the presses.
> Now I want to
> > grab some
> > of the other shorter run market that I have not
> been able to
> > accommodate
> > with my presses and 1150 copier.
> >
> > I want to do some post card mailers and also
> inserts into chamber
> > newsletter
> > and our quarterly Business Forum newsletter.
> >
> > Any ideas would be appreciated, even if you would
> like to email me
> > some pdf
> > examples.
> >
> > Thanks,
> > Steve Gass
> >
> > Heritage Printing & Mailing
> > Cell: 240-298-0102
> > prepress at heritageprinting.com
> >
> >
> > -----Original Message-----
> > From: printowners-bounces at printweb.org
> > [mailto:printowners-bounces at printweb.org] On
> Behalf Of Armand Girard
> > Sent: Thursday, May 17, 2007 10:05 AM
> > To: 'Discussion List for Printing Business Owners
> Only'
> > Subject: SPAM-LOW: RE: [PrintOwners] Re: Kinko's /
> Staples . do
> > they know
> > how to price???
> >
> > ***** This is a PrintOwners List Message *****
> >
> > You CAN use price to your advantage if your
> customer says you are
> > higher
> > than the competitor (like Kinko's) but you can
> prove that you are not.
> >
> > The problem we have with Kinko's is that people
> view them as a less
> > expensive alternative to using our full service
> operations but
> > often times
> > they are not less expensive. When this occurs, we
> have to bring up
> > price but
> > do so to YOUR advantage. Prove to the customer
> that you are not more
> > expensive than Kinko's and then make sure you
> emphasize the great
> > service
> > and quality you can deliver.
> >
> >
> > Armand Girard
> > Curry Printing & Mailing
> > 31 Mill St
> > Auburn, ME 04210
> >
> > email: armand at curryonline.com
> >
> > -----Original Message-----
> > From: printowners-bounces at printweb.org
> > [mailto:printowners-bounces at printweb.org] On
> Behalf Of
> > Mike at arborprinting.com
> > Sent: Thursday, May 17, 2007 9:36 AM
> > To: Discussion List for Printing Business Owners
> Only
> > Subject: Re: [PrintOwners] Re: Kinko's / Staples .
> do they know how to
> > price???
> >
> > ***** This is a PrintOwners List Message *****
> >
> > We never go after customers on price. In a perfect
> world, price
> > would never
> > be an issue. However, it never hurts to know what
> others are
> > charging, even
> > Kinko's & Office Depot.
> > Thanks,
> >
> >
> > Michael Shuta
> > Arbor Printing & Graphics, Inc.
> > www.arborprinting.com
> >
> >
> > ----- Original Message -----
> > From: "Dominick's Printing" <dominick at fmtc.com>
> > To: "Discussion List for Printing Business Owners
> Only"
> > <printowners at printweb.org>
> > Sent: Thursday, May 17, 2007 1:03 AM
> > Subject: [PrintOwners] Re: Kinko's / Staples . do
> they know how to
> > price???
> >
> >
> >> ***** This is a PrintOwners List Message *****
> >>
> >> Not to be the bad guy here, but are you going
> after customers
> >> based on
> >> price? I quit comparing to Stinkos, based on
> comments on this
> >> list. I am
> >> after quality customers.
> >>
> >> Like today, I quoted 4000 11" astrobrite green
> 60# at $390.
> >> Customer said
> >> I was $250 higher than Stinkos. I said "by now".
> >>
> >> I have been pressing value and quality for the
> last 3 years, and
> >> it is
> >> paying off well today. I am no longer the
> "lowest" price, but am
> >> perceived
> >
> >> as "it will be right, look good and be on time,
> the first time".
> >> It took
> >> this list to teach me this philosophy. Now I am
> busier than I was
> >> 3 years
> >> ago.
> >>
> >> I have even started adding extra charges that I
> never thought I could
> >> before. Such as shrink wrapping. Did you know it
> costs 38 cents
> >> with labor
> >
> >> to wrap a package? Well, I didn't either, and
> neither does the
> >> customer,
> >> its now added in.
> >>
> >> As for your comment about matching the horribly
> low price of 19
> >> cents per
> >> color copy, why bother? Did you factor your
> labor, machine cost,
> >> cutting
> >> time, wrapping? You all have got to quit working
> for free!
> >>
> >> Just my random thoughts after a full day of
> cranking digital and
> >> presses.
> >> We sent out one job of 4000 11 x 17 color copies
> today. Each one
> >> perfect,
> >> and charged 65 cents each. Customer happy because
> they were done
> >> in 12
> >> hours, Owner happy because it was a beautiful
> job, on time, with
> >> profit.
> >>
> >> Well, the machine just ran out of paper again. It
> is running
> >> 40,000 black
> >> and white 8.5 x 11" at 8 cents each. This one is
> due at 7 am
> >> tomorrow, and
> >
> >> it came in at 5:15 tonight.
> >>
> >> Remember - value, quality, on time, the first
> time!
> >>
> >> Joe Dominick
> >> Dominick's Quick Print, Inc.
> >> 542 W Idaho Avenue
> >> Ontario Oregon 97914
> >> 541-881-1121
> >> Fax 541-881-1599
> >>
> >> Ontario's ONLY Adobe Authorized Design
> Consultants
> >>
> >> "2007 Publisher Files Welcome Here"
> >>
> >> "Your Rush, We Deliver"
> >>
> >>
> >>
> >> k_graham at hotmail.com wrote:
> >>> ***** This is a PrintOwners List Message *****
> >>>
> >>>> Normal price: $35,600.00
> >>>> Discount - 21,790.00
> >>>> Discounted price 13,810.00
> >>>> Tax + 586.93
> >>>> Net Price $14,396.93
> >>>
> >>> on 40,000 copies that is 34.5 cents each is that
> for 8.5x11
> >>> single sided?
> >>>
> >>> Our 2nd store manager called today, a client has
> told him Staples
> >>> offered
> >
> >>> 19.5 cent color copies on a 300 set order, over
> 19,000 copies.,
> >>> publisher file. They are advertising 50 cent
> copies so this seems
> >>> quite a
> >
> >>> reduction. With 9.5 cents click charge I
> wouldn't want to match
> >>> but 2 up
> >>> I will, but I want to see the quote. Now the
> question is what
> >>> paper are
> >>> they using, 24# laser or 20# copy paper.
> >>>
> >>> Incidentally 19.5 cents Canadian is 17.7 cents
> U.S.. Staples
> >>> here has
> >>> been open about 6 months.
> >>>
> >>> Not sure what pricing grid to go with if I am
> going to match
> >>> these guys,
> >>> seems like were going to have to use a similar
> strategy though -
> >>> ie We
> >>> have the best price, if not we'll match.
> >>>
> >>> This is starting to look a lot like farming :(
> >>>
> >>> Ken Graham ken at communityprinters.com
> >>> CommunityPrinters.com
> >>> 1020-103 ave. Dawson Creek BC
> >>> V1G 2G5 250.782.7108
> >>> Skype.com voice address grahams,ken-erika
> >>>
> >>>
> >>>
> >>>
> >>>
> >>>
> >>>
> >>> _______________________________________________
> >>> PrintOwners Discussion List
> >>> Post: PrintOwners at printweb.org
> >>> Info:
> http://rb.enter.net/mailman/listinfo/printowners
> >>>
> >>>
> >> _______________________________________________
> >> PrintOwners Discussion List
> >> Post: PrintOwners at printweb.org
> >> Info:
> http://rb.enter.net/mailman/listinfo/printowners
> >>
> >>
> >
> >
> > _______________________________________________
> > PrintOwners Discussion List
> > Post: PrintOwners at printweb.org
> > Info:
> http://rb.enter.net/mailman/listinfo/printowners
> >
> >
> > _______________________________________________
> > PrintOwners Discussion List
> > Post: PrintOwners at printweb.org
> > Info:
> http://rb.enter.net/mailman/listinfo/printowners
> >
> >
> >
> >
> > _______________________________________________
> > PrintOwners Discussion List
> > Post: PrintOwners at printweb.org
> > Info:
> http://rb.enter.net/mailman/listinfo/printowners
>
> _______________________________________________
> PrintOwners Discussion List
> Post: PrintOwners at printweb.org
> Info:
> http://rb.enter.net/mailman/listinfo/printowners
>
>
Art, like morality, consists of drawing the line somewhere -G.K. Chesterton
____________________________________________________________________________________
Expecting? Get great news right away with email Auto-Check.
Try the Yahoo! Mail Beta.
http://advision.webevents.yahoo.com/mailbeta/newmail_tools.html
More information about the PrintOwners
mailing list