[PrintOwners] A coup for Kinkos
scott balsiger
scott at usacolor.com
Wed Jun 6 23:48:00 EDT 2007
I would like to see a magazine like Quick Printing take this on. I dont
recall seeing Adobe advertise in QP and certainly not Kinkos.
Scott Balsiger President
USA Color Printing Inc.
791 Manhomen Dr.
Bemidji, MN. 56601
800-759-9126
218-759-2883(fax)
----- Original Message -----
From: "Maui Print Works" <bill at mauiprintworks.com>
To: "Discussion List for Printing Business Owners Only"
<printowners at printweb.org>
Sent: Wednesday, June 06, 2007 10:43 PM
Subject: Re: [PrintOwners] A coup for Kinkos
> ***** This is a PrintOwners List Message *****
>
> My feeling on this is that Adobe is snubbing a whole industry of loyal
> reliable customers in favor of ONE. They should be called on it by all of
> us, even if it is a waste of our time. Their response might tell us how
> much we want to support their future products.
>
> How should I contact them and what should I say. (that won't take any more
> time than we spend on this list)
>
> Bill Marsh Maui Print Works
> 70 Central Ave., Wailuku, HI 96793
> (808)242-6634 Fax (808)242-8967
> bill at mauiprintworks.com www. mauiprintworks.com
>
>> Adobe Links Acrobat, Reader
>> To FedEx Kinko's Stores
>>
>> Starting Wednesday, users of Adobe Systems
>> <http://online.wsj.com/quotes/main.html?type=djn&symbol=adbe> Inc.'s
>> Adobe Acrobat and Reader software will be able to press a toolbar button
>> to have their PDF files printed at any of FedEx
>> <http://online.wsj.com/quotes/main.html?type=djn&symbol=fdx> Corp.'s
>> Kinko's shops in the U.S. and have FedEx deliver the documents worldwide.
>>
>> The automatic connection is to FedEx Kinko's online services, which began
>> operating last fall. Unlike the existing service, the new venture with
>> Adobe is restricted to printing in the U.S. for now, but documents used
>> to access the service will be uploaded automatically.
>>
>> Adobe said its customers will gain convenience. FedEx Kinko's will gain a
>> presence on about 80% of personal computers once users install the latest
>> versions of Reader and Acrobat. Most U.S. computer manufacturers bundle
>> Adobe's free software on personal computers.
>>
>> "This is the next logical step in our partnership with FedEx Kinko's,"
>> said Pam Deziel, a marketing director for Adobe. For jobs to be delivered
>> over a long distance or to multiple distances, Ms. Deziel noted, printing
>> near the delivery point is generally faster and less expensive than
>> printing and then shipping.
>>
>> The companies declined to disclose the terms of their agreement, such as
>> the division of revenue. Adobe users' use of the service will be tracked
>> for revenue distribution, Ms. Deziel said.
>>
>> Executives with both companies also didn't give revenue projections for
>> the partnership.
>>
>> "We do expect a good impact from this. You have to look at the conversion
>> rate, but there are millions and millions of downloads of the new reader
>> every year," said Gurmeet Singh, director of e-commerce marketing for
>> FedEx Kinko's
>>
>> "It's one less click for the customer. We expect to see volumes climb
>> up," Mr. Singh added.
>>
>> The venture isn't exclusive for either party, the companies said. They
>> declined to say how long the initial deal is for.
>>
>> "I think both companies will be evaluating this and we will look at how
>> things are after 12 months," said Mr. Singh.
>>
>> The partnership could be expanded globally, though there are technical
>> issues that would have to be dealt with such as varying standards for
>> paper size.
>>
>> For now, Adobe users can also choose just to pick up documents at one of
>> Kinko's 1,600 U.S. locations. Registered users can store contact and
>> billing information, and reprint previous orders. Since FedEx Kinko's
>> launched its online services, more than 133,000 customers have become
>> registered users of the tool, the company said.
>>
>> *Write to* Mark Golden at mark.golden at dowjones.com
>> <mailto:mark.golden at dowjones.com>
>>
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