[PrintOwners] A coup for Kinkos

[Maui Print Works]

My feeling on this is that Adobe is snubbing a whole industry of loyal 
reliable customers in favor of ONE. They should be called on it by all 
of us, even if it is a waste of our time. Their response might tell us 
how much we want to support their future products.

How should I contact them and what should I say. (that won't take any 
more time than we spend on this list)

Bill Marsh	
Maui Print Works
70 Central Ave., Wailuku, HI 96793
(808)242-6634      Fax (808)242-8967
bill at mauiprintworks.com      www. mauiprintworks.com

>  Adobe Links Acrobat, Reader
>  To FedEx Kinko's Stores
>
> Starting Wednesday, users of Adobe Systems 
> <http://online.wsj.com/quotes/main.html?type=djn&symbol=adbe> Inc.'s 
> Adobe Acrobat and Reader software will be able to press a toolbar 
> button to have their PDF files printed at any of FedEx 
> <http://online.wsj.com/quotes/main.html?type=djn&symbol=fdx> Corp.'s 
> Kinko's shops in the U.S. and have FedEx deliver the documents 
> worldwide.
>
> The automatic connection is to FedEx Kinko's online services, which 
> began operating last fall. Unlike the existing service, the new 
> venture with Adobe is restricted to printing in the U.S. for now, but 
> documents used to access the service will be uploaded automatically.
>
> Adobe said its customers will gain convenience. FedEx Kinko's will 
> gain a presence on about 80% of personal computers once users install 
> the latest versions of Reader and Acrobat. Most U.S. computer 
> manufacturers bundle Adobe's free software on personal computers.
>
> "This is the next logical step in our partnership with FedEx Kinko's," 
> said Pam Deziel, a marketing director for Adobe. For jobs to be 
> delivered over a long distance or to multiple distances, Ms. Deziel 
> noted, printing near the delivery point is generally faster and less 
> expensive than printing and then shipping.
>
> The companies declined to disclose the terms of their agreement, such 
> as the division of revenue. Adobe users' use of the service will be 
> tracked for revenue distribution, Ms. Deziel said.
>
> Executives with both companies also didn't give revenue projections 
> for the partnership.
>
> "We do expect a good impact from this. You have to look at the 
> conversion rate, but there are millions and millions of downloads of 
> the new reader every year," said Gurmeet Singh, director of e-commerce 
> marketing for FedEx Kinko's
>
> "It's one less click for the customer. We expect to see volumes climb 
> up," Mr. Singh added.
>
> The venture isn't exclusive for either party, the companies said. They 
> declined to say how long the initial deal is for.
>
> "I think both companies will be evaluating this and we will look at 
> how things are after 12 months," said Mr. Singh.
>
> The partnership could be expanded globally, though there are technical 
> issues that would have to be dealt with such as varying standards for 
> paper size.
>
> For now, Adobe users can also choose just to pick up documents at one 
> of Kinko's 1,600 U.S. locations. Registered users can store contact 
> and billing information, and reprint previous orders. Since FedEx 
> Kinko's launched its online services, more than 133,000 customers have 
> become registered users of the tool, the company said.
>
> *Write to* Mark Golden at mark.golden at dowjones.com 
> <mailto:mark.golden at dowjones.com>
>
> RELATED ARTICLES AND BLOGS
> _______________________________________________
> PrintOwners Discussion List
> Post: PrintOwners at printweb.org
> Info: http://rb.enter.net/mailman/listinfo/printowners
>
>
>