[PrintOwners] Re: Adobe Reader and FedEx Kinko’s

[Ted Gelletly]

Dear Johnny,
 
Last time I viewed the Kinko's electronic order entry system (prior the the Kinko's button on Reader), it seemed to work very well. Your response that this button was put in place for existing Kinko's customers seems disingenuous to me. It was simply a way to get users of Reader (our customers) directed to Kinko's. I'm beginning to think this was a well thought out plan to benefit Adobe short term. I sincerely hope I am wrong about this, but if Adobe truly saw this as a "we blew it" moment, the button would be gone now. It wasn't so long ago that Quark was the dominant graphics program. They thought they could ignore their customers wishes with no repercussions. They didn't lose share immediately, but look at them now. This was a move in Quark's footsteps. If your ASN partners are more important to you than Kinko's, you have only one option. Get out of the deal.
 
Ted Gelletly
Champion Printing
5401 New Expansion Drive
Eldersburg MD 21784
410-795-6464 ext.4 Fax 410-795-6488
ted at championprintingonline.com 



----- Original Message ----
From: Johnny Loiacono <johnnyl at adobe.com>
To: championprinting at yahoo.com
Sent: Monday, July 9, 2007 2:06:02 PM
Subject: Adobe Reader and FedEx Kinko’s

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Dear Ted,

Thank you for your recent communication concerning the Adobe/FedEx Kinko’s announcement. We wish we could send a personal note to everyone who has contacted us, but due to the overwhelming response, we are forced to send you a more formal letter. We understand that this announcement has caused concern among some of our partners and key business allies in the print community.

Our motivation for the deal was simple – offer customers, who are already printing and shipping through FedEx Kinko’s, a more seamless way of getting their print jobs done. Clearly, the industry did not view our announcement in that way. It was not Adobe’s intent to upset our loyal print partners or in-house print service providers. Adobe has a long history with the print community that we appreciate and value greatly. 

We are currently working to set up a forum with a group of print partners to serve as an advisory council to Adobe on this issue. We will look for ways to accommodate your needs and those of the other members of the print community while respecting our contractual obligations with FedEx Kinko’s. The advisory meeting is tentatively scheduled for July 17. If you have ideas or suggestions, please email them to printfeedback at adobe.com by July 11th so we can include them in the forum.

Our goal remains steadfast: working with you to improve our customers’ experiences. Again, thank you for your feedback. 



Regards,

Johnny Loiacono
Senior Vice-President
Creative Solutions Business Unit