[PrintOwners] Recession Planning

[VillagePrinting1 at aol.com]

I had situation like that back in Feb '89.   I was attending an  Owner's 
Conference in LAs Vegas.  I forgot the speaker name that  actually had told us to 
tighten our belt for the rest of the year.  Anyway,  I was foolish & said to 
myself what does he know!  Hmmm  Well I  had such a great finish to that year, 
sales tripled.  So  I laughed  about what that speaker had told us.  Felt so 
confident I opened up a  second location.  Well let's just say I wasn't 
laughing anymore!  The  recession hit just around March '90.  Eventually losing both 
stores.   So if you have any inside info.  past it along.
 
Would pack away cash?  Yes
Spend more on advertising now?  BIG  Yes
Cancel buying that new press or leasing that new copier?   n/a
Sell your business quick?  NO
Look for another acquisition? NO  WAY!
 
 
 
 
 
 
Village Duplicating & Graphics
3612 E. Tremont Avenue
Bronx, N.Y.  10465
718.904.7760
718.892.2315 Fax
_www.printing-n-graphics.com_ (http://www.printing-n-graphics.com/) 



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