Summary of Prices Re: [PrintOwners] Pricing a Kinko's job

[Brad D Potter]

  I just composed a private message to John Stewart, but then I
considered that my conclusions and remarks might be of interest to the
whole group.    I have met John, and he is a great guy and a giver.  
Thank you John and Larry Hunt for ALL you do.  You are loved.  And
respected.   And so are you Bill Grief.  Barge in, you are appreciated
too.   

The concept below was not addressed at all by any other poster (unless
there was a recent posting that has not arrived.  I read these in digest
mode...)   I am president of our chamber of commerce this year, and am
quite busy.  See my pic at www.portorchard.com.  We have a nationally
known speaker coming this month to our meeting.  Pretty cool.    Rabbi
Lapin will speak on Finding Grandeur in the Daily Grind: 3 Steps on the
Path to Prosperity. The rabbi. who reveals 3 principles from ancient
Jewish wisdom for increasing revenue in any business, is a well known
speaker.   www.RabbiDanielLapin.com      

>>>

John, I have not read the whole thread yet, but your point that spe
should be higher on a company that out sources a lot is a given.  We
would expect that.
 
   When we see a job like that, (2m 4/4 folded)  we figure the retail
price just like you did, and others.  THEN we figger out how to do it the
best FOR US.  

Follow me here, there is another concept coming. 

Here it is.  Ready?? 
 
The reasoning for us. is that if you "out source" it (when possible) then
you have the "opportunity" to take in a rush job.
 
If we are always busy working because it is a "nickel cheaper" for us to
do it.  Then we LOSE the opportunity to go out and get more work.  It
sounds counter intuitive, but think for a second.  There is MORE pressure
on ME to produce sales when my employees are "caught up". 
 
  I WANT them to be caught up and cleaning, and oiling and greasing my
press.  And yes, we understand the semantics of 300.00 cost and 600.00
retail.  I would LOVE it if one of those walked in every 15 minutes. 
That would be 2,400.00 retail per hour, and 1,200.00 per hour, (on my
American Express card earning 2% cash back)  and you can not do that if
you are telling people that you are too busy to take in their new job.  
Or at the front counter trying to figure out what to move around to help
this Tier One customer.   When a Tier One customer comes in, we ARE going
to say yes.   But then we push back or violate a Tier Two customer.  No
one wants to admit it, but when you overpromise and under deliver, you
are violating the customer. 
 
jmt. ymmmv.   And you know what?  I am otay wid dat. 
 
brad
 
Printing Services
www.myprintsource.net 
3480 SE Bethel Road 
Port Orchard, Washington   98366
360.876.5350 voice 360.876.5615 fax