Summary of Prices Re: [PrintOwners] Pricing a Kinko's job

[QKCONSULT at aol.com]

In a message dated 8/1/2007 4:07:55 P.M. Eastern Daylight Time,  
mail at myprinter.biz writes:

Maybe a  few - and maybe more than you'd have guessed - would have been happy
to  share gross margins info...and maybe not.

I, for one, don't have any  problem with sharing my margins on this job with
the group...or with  telling them to go screw themselves.

Dan



Dan, I was just kidding and being a bit sarcastic. <g> But  seriously, that's 
the difference between pricing surveys and costing or ratio  studies. It is 
quite easy to get a selling price.... just ask and you typically  get an 
accurate number. Ask about costs and then you get into different  definitions, and a 
variety of answers that may or may not be accurate. Some will  include 
production labor, while others will not. Then, you also have to look up  the cost of 
the stock and then someone else asks what you're paying per M and I  can get 
it for X less. Pricing surveys simply state what a selling price is,  rather 
than what it should be. We can state the former with a high degree of  
accuracy, but we would never attempt to provide or offer the latter. 
 
John  Stewart
Q. P. Consulting, Inc.
_"Print Shop For Sale"_ (http://www.printshopsforsale.net/)  By Larry Hunt  & 
John Stewart
_www.printshopsforsale.net_ (http://www.printshopsforsale.net/) 
_www.quickconsultant.com_ (http://www.quickconsultant.com/) 
2110 S.  Dairy Road
West Melbourne, FL 32904
321-727-2442
FAX  321-727-2166
CELL: 321-794-6259

"Winners analyze, losers  rationalize."



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