[PrintOwners] Pricing a Kinko's job

[Bernard Bahn]

We would be around $830. Our 8 1/2 x 11 color print charge would be $.17 per
impression. I have not looked at anybody else's price.

Bernie Bahn  | President | Creative Imaging Inc
1568 Fencorp Drive, STE. 200  | St. Louis MO 63026

Office 636-717-0690 ext 102 | Fax 636-717-0695 |
bbahn at creativeimaginginc.com<?xml:namespace prefix = o ns =
"urn:schemas-microsoft-com:office:office" />

http://www.creativeimaginginc.com <http://www.creativeimaginginc.com/>
Xerox iGen3 on demand color printing and copying


-----Original Message-----
From: printowners-bounces at printweb.org
[mailto:printowners-bounces at printweb.org]On Behalf Of QKCONSULT at aol.com
Sent: Wednesday, August 01, 2007 10:26 AM
To: printowners at printweb.org
Subject: [PrintOwners] Pricing a Kinko's job


***** This is a PrintOwners List Message *****

As the result of a request for a quote (which we ended up getting the job)
we just shopped a specific job at a local Kinko's. File provided was for 2M
finished size 8.5 x 11 4C flyer on 80# gloss text, printed 2-sides, letter
fold. No bleeds. Total price from Kinkos: $1,632.40. Subtracting estimate of
$40
for file handling (our guess) and $50 for folding (our guess), that comes
down
 to $0.39 cents per 8.5 x 11 image.

A couple of observations are in order. Remember, while I consider myself an
expert in gathering and presenting prices and I am also a believer in the
fact that most of us have great latitude in pricing; I will also admit  that
we
don't always follow our own advice and guidance nor do we have any  idea
what
the "perfect price" for such a job might be, especially considering we
don't
know all the selection criteria or the shopping efforts of the customers
involved.

In any event, we priced that job at almost exactly half that price,
believing that our gross margin (including meter clicks and stock cost) is
81%  ($832
less $110 meter clicks & $44.50 for stock). Labor is not included in  this
gross profit calculation - just selling price less cost of goods &
materials.

Funny thing is, first there are many people out there who shop Kinkos first
thinking and believing that they are the cheapest. Oftentimes they are in
fact
 the highest in the market. Clearly, if they had gotten that job they would
have  made a significant profit. We got the job instead, and we too will
make a
 profit, just not as much.

In retrospect, we are going to bump up our pricing for 11 x 17 work (we
automatically would be doing that job 2-up on 11x17) which will result in a
higher gross profit and higher selling price. However, from a costing
standpoint,
I have no problem whatsoever selling 8.5 x 11 copies run 2-up on 11  x 17 at
the 18-20 cent per copy range.

I am curious as to how others might price this specific job 2M quantity job
and if you post your price I will collect the data and report back to the
group.


John  Stewart
Q. P. Consulting, Inc.
Featuring - _"Print Shop For Sale"_ (http://www.printshopsforsale.net/)

by Larry Hunt & John Stewart

2110 S. Dairy  Road
West Melbourne, FL 32904
321-727-2442 Fax 321-727-2166
Cell:  321-794-6259
_www.quickconsultant.com_ (http://www.quickconsultant.com/)
"Winners  analyze, losers rationalize."



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