[PrintOwners] Pricing a Kinko's job

[Jace Prejean]

I would quote the customer $624.06 run w-t on Ryobi 524 including rip
and folding. On our C500 the price would have been $760.66.

-- 
Jace Prejean
Bayou Printing & Graphics, Inc
922 Sunset Ave
Houma, LA 70360
Phone 985-868-8273

www.BayouPrinting.com


On 8/1/07, QKCONSULT at aol.com <QKCONSULT at aol.com> wrote:
> ***** This is a PrintOwners List Message *****
>
> As the result of a request for a quote (which we ended up getting the job)
> we just shopped a specific job at a local Kinko's. File provided was for 2M
> finished size 8.5 x 11 4C flyer on 80# gloss text, printed 2-sides, letter
> fold. No bleeds. Total price from Kinkos: $1,632.40. Subtracting estimate of $40
> for file handling (our guess) and $50 for folding (our guess), that comes down
>  to $0.39 cents per 8.5 x 11 image.
>
> A couple of observations are in order. Remember, while I consider myself an
> expert in gathering and presenting prices and I am also a believer in the
> fact that most of us have great latitude in pricing; I will also admit  that we
> don't always follow our own advice and guidance nor do we have any  idea what
> the "perfect price" for such a job might be, especially considering we  don't
> know all the selection criteria or the shopping efforts of the customers
> involved.
>
> In any event, we priced that job at almost exactly half that price,
> believing that our gross margin (including meter clicks and stock cost) is 81%  ($832
> less $110 meter clicks & $44.50 for stock). Labor is not included in  this
> gross profit calculation - just selling price less cost of goods &  materials.
>
> Funny thing is, first there are many people out there who shop Kinkos first
> thinking and believing that they are the cheapest. Oftentimes they are in fact
>  the highest in the market. Clearly, if they had gotten that job they would
> have  made a significant profit. We got the job instead, and we too will make a
>  profit, just not as much.
>
> In retrospect, we are going to bump up our pricing for 11 x 17 work (we
> automatically would be doing that job 2-up on 11x17) which will result in a
> higher gross profit and higher selling price. However, from a costing  standpoint,
> I have no problem whatsoever selling 8.5 x 11 copies run 2-up on 11  x 17 at
> the 18-20 cent per copy range.
>
> I am curious as to how others might price this specific job 2M quantity job
> and if you post your price I will collect the data and report back to the
> group.
>
>
> John  Stewart
> Q. P. Consulting, Inc.