[PrintOwners] Pricing a Kinko's job

[QKCONSULT at aol.com]

As the result of a request for a quote (which we ended up getting the job)  
we just shopped a specific job at a local Kinko's. File provided was for 2M  
finished size 8.5 x 11 4C flyer on 80# gloss text, printed 2-sides, letter  
fold. No bleeds. Total price from Kinkos: $1,632.40. Subtracting estimate of $40  
for file handling (our guess) and $50 for folding (our guess), that comes down 
 to $0.39 cents per 8.5 x 11 image. 
 
A couple of observations are in order. Remember, while I consider myself an  
expert in gathering and presenting prices and I am also a believer in the  
fact that most of us have great latitude in pricing; I will also admit  that we 
don't always follow our own advice and guidance nor do we have any  idea what 
the "perfect price" for such a job might be, especially considering we  don't 
know all the selection criteria or the shopping efforts of the customers  
involved.
 
In any event, we priced that job at almost exactly half that price,  
believing that our gross margin (including meter clicks and stock cost) is 81%  ($832 
less $110 meter clicks & $44.50 for stock). Labor is not included in  this 
gross profit calculation - just selling price less cost of goods &  materials. 
 
Funny thing is, first there are many people out there who shop Kinkos first  
thinking and believing that they are the cheapest. Oftentimes they are in fact 
 the highest in the market. Clearly, if they had gotten that job they would 
have  made a significant profit. We got the job instead, and we too will make a 
 profit, just not as much.
 
In retrospect, we are going to bump up our pricing for 11 x 17 work (we  
automatically would be doing that job 2-up on 11x17) which will result in a  
higher gross profit and higher selling price. However, from a costing  standpoint, 
I have no problem whatsoever selling 8.5 x 11 copies run 2-up on 11  x 17 at 
the 18-20 cent per copy range.
 
I am curious as to how others might price this specific job 2M quantity job  
and if you post your price I will collect the data and report back to the  
group.
 

John  Stewart
Q. P. Consulting, Inc.
Featuring - _"Print Shop For Sale"_ (http://www.printshopsforsale.net/)   

by Larry Hunt & John Stewart 

2110 S. Dairy  Road
West Melbourne, FL 32904
321-727-2442 Fax 321-727-2166
Cell:  321-794-6259
_www.quickconsultant.com_ (http://www.quickconsultant.com/) 
"Winners  analyze, losers rationalize."



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