[PrintOwners] Toner cost per page?

[Chuck]

On Apr 26, 2007, at 3:35 PM, Tom Hodgkinson wrote:

> I am talking to a potential customer who produces a monthly  
> newsletter (50 pages, OR 25 2/sided sheets. B&W stapled upper left  
> corner). average coverage with some halftones scattered  
> throughtout. It is currently being done on a high speed toner based  
> printer. The quantity is 3000 monthly. Customer tells me nobody can  
> beat the price he is getting and lots of people have tried. This is  
> a monthly issue and if I could land this account, being a small one  
> man shop, this would help my bottom line along nicely I think. I  
> was wondering what expected toner cost per 8.5x11 page would be if  
> I assume it is being done on a state of the art high speed machine  
> with LOW toner cost.

You can pretty  much average,  machine, electricity, toner, 20#   
should have a cost of about 1¢ to 1.5¢ depending on equipment. This  
job on a high speed toner based machine would have a cost of about  
$750 in materials and machine time of about 19 hours (the cost on  
that depends on how much it cost for you to operate per hour)

I would guess that an average toner based price would range from  
$3,500 to $3,900.

HOWEVER, thie big red flag is your customer only wants to do business  
on price. So you may get the job and be busy, but it will not add to  
your bottom line if you need to lowball.




Chuck Pappas
Arlington Swifty Printing
1386 Massachusetts Avenue
Arlington, MA 02476
781-646-8700
www.arlingtonswifty.com